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We’re incredibly proud of our record of fundraising for a number of good causes and charities recognised nationally, and internationally. As well as our part in the local community.

Sheffield United FC Associate Programme

In November 2019, we joined the Sheffield United Associate Programme for the rest of the 2019/2020 Premier League season. Our Stadium TV ads and Mid-Tier LED adverts can be seen every home game this Premier League season, with the Keystone brand reaching thousands of fans and corporates across the region and beyond.

Redmires Rangers

Founded in 1970, Redmires Rangers is one of the longest established Junior Football Clubs, playing in the largest Junior Sunday League in the country. Each team plays in either the junior boys, girls league and older youths in U18 league. Moving up through the year groups, strong bonds are formed and team spirit grows. Horizons are opened as kids from different schools work together for the team.

Cancer Research UK

Sales Manager Vincent Ricks took to the ring in an amateur MMA (Mixed Martial Arts) fight in Sheffield to raise money for Cancer Research UK. Cancer Research UK are the world’s largest cancer research charity, dedicated to the aim of reducing the number of deaths from cancer. It conducts research into the prevention, diagnosis and treatment of the disease.


Claire Conway ran the Asda Foundation Sheffield 10k in just over an hour, smashing her fundraising target for local charity Roundabout. Roundabout is Sheffield’s youth homelessness charity offering shelter, support, and life skills to the city’s young people. They provide emergency accommodation and its their aim to end youth homelessness in the Sheffield.

The Oli Academy

Early in 2019, we travelled to India to volunteer with the Oli Academy, delivering medicines in the country’s poorest parts. We sponsored one of the school’s students, so they can complete their education and raised funds for new water filtering equipment. The Oli Academy is a school in Vellore, India that provide medical scholarships to some of the country’s poorest. The school relies entirely on charitable donations and is currently home to 48 students.

RSPCA Sheffield

Head of Admin Chelsea Sadler abseiled 140 foot down Sheffield Hallam’s Owen Building fundraising for RSPCA Sheffield, to be able to repair two broken water pumps. The charity have so far raised more than 7000, well on the way to meeting their goal. RSPCA Sheffield is a separately registered charity to the National RSPCA. Based in Attercliffe, is RSPCA Sheffield made up of: the Sheffield Animal Centre, a Welfare Veterinary Clinic, and shops in Woodseats, The Moor, Chapeltown and Crookes.

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