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Cities to Invest: Salford

One of the world’s first industrial cities, Salford has struggled to make its mark since the closure of its main sources of employment in the 1980s.

Whereas its neighbouring city of Manchester has prospered, Salford’s economy was unable to cope with the loss of its base industries. High-unemployment, poverty, and lack of investment made it a place of seemingly little opportunity.

Over the last decade, though, that has begun to change, as the number of households in the city increased by 10% and are expected to rise faster than the national average in the next 10 years. The population surge has invited investment, and awoken Salford’s aspirations.

Salford Quays and MediaCityUK have transformed the face of the city, creating a home for media, digital, and creative ventures. Occupants include: BBC North, Coronation Street, The Lowry, and the Imperial War Museum. The area celebrates the city’s culture and history with an eye to the future.

As cranes dot the city’s skyline, Salford is determined to embrace regeneration projects that add to its identity and create places where its residents want to  live and work.

Standing at the heart of the Middlewood Locks regeneration zone will be Middlewood Plaza, a place of premium accommodation for Salford’s residents, new and old. Comprising of stylish 1 and 2 bed apartments, as well as 2- and 3-bedroom townhouses, Middlewood Plaza features split-height blocks of 6 and 9 storeys, with a total of 127 homes. Residents will benefit from smart technology, luxury furniture packs, and a roof terrace; with the city centre only a short walk away. The centrepiece of Salford’s largest regeneration area and at the forefront of the city’s urban buzz, Middlewood Plaza is a home in waiting for many.

Close by plans are underway for the rebirth of the canal as a busy cargo route, in the form of Port Salford; a tri-modal (rail, road and sea) inland port facility and distribution park. Until its closure in the 1980s, due to changing shipping methods that slowed traffic, the Manchester Ship Canal was Britain’s third busiest port, despite being 40 miles inland. Port Salford brings the trade of Salford’s past back to the area to take advantage of the opportunities the present offers, and co-exist alongside modern businesses, such as Amazon and Ocado.

Whilst facing Ordsall Hall, a manor house that dates back more 750 years, will be a vision of the 21st Century and beyond, the Digital Village. The new development comprises of 12 business units, that will create more than 100 jobs in Salford’s thriving digital and creative industries. Ordsall Hall itself is no stranger to change, having been everything from a working men’s club to a radio station, since it was sold by the Radclyffe family in 1662. The manor is a part of an evolving area forging ahead with the Digital Village, which could find no better home than Salford, with the local council named ‘Overall DL100 Winner 2018 (Digital Leaders)’ and ‘Digital Council of the Year’ at the DL100 awards.

By mixing the old with the new, and marrying its deep-rooted heritage to an aspirational, irrepressible spirit; Salford is climbing out of the shadow of its neighbour and building its own future.

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